How do you handle a situation when a lead says your online coaching rate is too high or that they can’t afford to work with you?
If you aren’t sure or you immediately say “OK!” and run away, stick around – in this episode, I’m explaining exactly how to handle price objections depending on the lead, their budget and their goals.
You’ll learn how to determine if their objection is REALLY about the cost or something else, as well as practical options you can provide for someone who is truly unable to afford your full rate.
Remember: Part of being a coach is coaching your leads through the fears and uncertainties that may arise if your rate feels out of their comfort zone. Your job is NOT to push or convince; instead, you’re helping them work through their feelings and make an empowered buying decision.
In this episode, I cover:
Why I don’t believe that price objections ALWAYS need to be overcome [2:15]
Situations where I *do* think it’s appropriate to try to overcome a price objection [5:00]
What often happens when someone feels uncomfortable with our rates [6:05]
My experience with ~50% of people who say a coaching program is too expensive for them or out of their budget [8:30]
What I typically say when someone says one of my coaching programs is out of their price range [10:15]
Why I recommend journaling around the fears someone might have around investing in a high-ticket coaching program [14:05]
Offering extended payment plans (aka: payment plans that go beyond the length of your coaching program) [15:30]
Providing a shorter version of your coaching program to someone who can’t afford to join your full-length program [19:50]
Offering a down-sell or an abridged version of your coaching that you do NOT sell publicly [23:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
