We’re going there today, y’all! We are talking about getting scammed (or, at the very least, misled) by online business coaches and the red flags to look out for *BEFORE* signing on the dotted line.
You’ll learn how I got swindled out of $1,500, why I call certain types of coaches “nightclub coaches” (and why their programs sell so well), and the danger of buying something unquantifiable – like vibes and energy – instead of actual strategy or tactics you can apply.
To be totally transparent, I’ve thought about recording this episode for a LONG time but hesitated because I never want to come off as a gossipy mean girl (trust me, that is SO not me). However, it’s time for me to speak up because I cannot STAND to see one more person get taken advantage of.
Still with me? Good. Ultimately, this episode is for you if you’re interested in learning more about ethical vs. predatory marketing, how to identify an offer that might NOT be everything it promises to be, and what you need to know to protect yourself if you’re looking to hire a business coach.
In this episode, I cover:
My personal experience with a misleading business coach [3:25]
Pitching a program as one thing… but actually delivering something else entirely [9:30]
Why I call these scammy coaches “nightclub coaches” (and how to spot them) [11:00]
What specifically bothers me about coaches who sell things that can’t be measured, quantified or replicated [14:20]
Red flag: A coach primarily shares their OWN wins + successes, payouts from THEIR Stripe account, etc [16:35]
How to identify a “bro marketer” (you’ve probably seen their ads) and why they may not deliver the results they promise [18:30]
Sales tactics that technically “work” – but should *NEVER* be used because they are 100% unethical [24:35]
Why it makes sense that more and more people are becoming hesitant to invest in online coaching programs [28:30]
What happened when a bro marketer approached me to speak at an event [30:25]
The danger of falling for ~sexy~ promises that sound too good to be true (especially if you don’t have $$$ to lose) [35:00]
Why I knew I HAD to record this episode, even if it comes across as gossipy [38:00]
The biggest red flags to watch out for in the business coaching industry [39:10]
“Unicorn” client results in my programs – and why I don’t share those success stories very often [42:40]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
