In this episode of “The Best Coach Ever Podcast,” we tackle the hot debate: Should online coaches focus their social media efforts on TikTok or Instagram? We have a no-nonsense discussion of these two powerhouse platforms. Does TikTok have explosive follower growth? Absolutely! But don't be fooled—those followers don't always translate into quality leads. TikTok users are often younger, hungry for entertainment, and not exactly ready to splurge on high-ticket coaching services. Meanwhile, Instagram users are more serious, more engaged, and way more likely to become paying clients.
Next, we don’t hold back on the importance of understanding platform-specific behaviors. On TikTok, it's all about that influencer vibe—think lifestyle and personal branding content. But if you're aiming for direct client acquisition, Instagram's your best bet with targeted marketing strategies that hit the mark. The verdict? You’ll just have to listen!
Get ready to revamp your social media game with these savvy insights. This episode arms you with the strategies to dominate both platforms, attract top-notch leads, and skyrocket your revenue. Time to level up your coaching business and find your client magnet social media strategy!
In this episode, I cover:
0:03 – 2:15: TikTok Growth vs. Instagram Growth
-TikTok's rapid growth potential and sharing my own experiences of quickly amassing followers on the platform.
2:16 – 6:45: Quality of Leads
– That leads from TikTok often lack seriousness and commitment compared to those from Instagram.
6:46 – 10:10: Platform User Behavior
-TikTok users seek entertainment and are more likely to purchase low-cost items, while Instagram users are more inclined to invest in services and coaching.
10:11 – 14:20: Content Strategy Differences
-Effective content on TikTok focuses on lifestyle and personal branding rather than direct sales pitches or client transformations.
14:21 – 20:00: Strategic Recommendations
-While TikTok can complement an overall social media strategy, my recommendation is that online coaches prioritize Instagram for client acquisition due to its proven track record in converting followers to paying clients.
20:01 – End: Final Thoughts
– The focus should be on leveraging the strengths of each platform to create a comprehensive and effective social media strategy.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
