Having a sold-out launch doesn’t require a massive audience or ads – but it DOES require you to do the 4 things I’m outlining in this episode.
Today, I’m sharing the *EXACT* things I do every.single.time I launch (and what I teach my clients inside my coaching programs). You’ll learn why it’s essential to create a clear offer that yields specific results, build an audience + generate leads, help your audience feel safe + certain about you/your offer, and pitch + sell EFFECTIVELY.
And I’m not just telling you WHAT to do – I’m also diving into the HOW + WHY.
Plus, I’m giving you a sneak peek at a brand new offer I’m rolling out VERY soon… if you want to enroll at a discounted rate before it officially launches on April 8th, DM me on Instagram @lynettemarieh!
In this episode, I cover:
What a launch is + what it can include – and the new offer *I* am launching soon! [4:10]
How I approached my most recent launch for FCBA (my 4-month group coaching program, the Fitness Coaching Business Accelerator) [5:20]
The two main reasons I still do dedicated 1-2 week launches for evergreen programs that are *technically* always open for enrollment [6:55]
Why it’s harder to fill coaching programs now than it used to be and how launching the RIGHT way can make the sales process MUCH easier [9:45]
A sneak peek at what I’m sharing in my BRAND NEW, one-time-only offer, The Failproof Launch Blueprint [13:50]
The many reasons a clear, specific offer with tangible outcomes/results is a MUST if you want to have a successful, highly profitable launch [14:50]
How I promote FCBA and why it helps the right people get inside + get results [20:40]
The importance of building an audience + generating leads BEFORE you launch [23:20]
Why building a runway prior to launching is ESSENTIAL to a successful launch [28:30]
Putting yourself in the position of a buyer to better predict/understand what your ideal clients might need to move forward with your offer [31:05]
Helping your audience feel safe + certain about you/your offer [33:45]
Why I don’t believe it’s possible to give away too much for free [39:50]
Showing that your programs/offers are highly effective and have “worked” for others – or yourself (hint: people LOVE social proof) [42:40]
Why it’s essential for online coaches to know how to sell + pitch WELL [45:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
