In Episode 133 of the “Best Coach Ever” podcast, we dive into why September is the perfect time to hit the reset button on your coaching business. First off, let’s talk about why I call September the “second New Year.” If you’ve noticed a slump in sales during the summer, you’re not alone, but now’s the time to snap out of it—buyer behavior shifts, routines are back, and people are ready to refocus on their goals. This is your chance to capitalize.
Next, let’s get real about the importance of niching down. If you’re still trying to serve everyone, you’re serving no one. Ultra-niche is the name of the game—get specific about who you help and how, or you’ll get lost in the crowd. And while we’re on the subject, your content strategy better be on point. Posting randomly or copying others won’t cut it. Consistency and intentionality are the keys to building an engaged audience that’s ready to buy.
Finally, if you don’t have a strong coaching offer, now’s the time to refine it. A good program doesn’t just have features—it gets results. And don’t forget, selling isn’t about being pushy; it’s about clearly communicating why your offer is the perfect fit. So, take this time of year seriously, dial in your focus, and build momentum for an even bigger 2024. And if you’re ready to level up, you know where to find me. Let’s make it happen.
In this episode, I cover:
- September: The Second New Year [0:00 – 5:29]
– Why September marks a fresh start for many.
– Highlights how buyer behavior shifts during this time for fitness coaches.
- Leveraging Seasonal Momentum for Sales [5:30 – 10:14]
– September to December can outperform January to April in sales for many coaches.
– Coaches should use this period to gain new clients and build strong momentum for the following year.
- Start Now to Win in January [10:15 – 12:45]
– Coaches who wait until January to ramp up miss key opportunities.
– The work done in the fall sets the stage for success in the new year.
- Importance of Niching Down [12:45 – 16:54]
– Emphasizes the value of being ultra-niched to attract the right clients.
– Coaches who focus too broadly lose out on building expertise and attracting ideal clients.
- Content Strategy and Consistency [16:55 – 20:34]
– The need for a strong content strategy to engage the right audience.
– Consistent posting helps build trust, engagement, and leads for coaches.
- Crafting a Strong Coaching Offer [20:35 – 25:44]
– A good coaching offer is more than a list of features—it should guide clients toward specific results.
– Programs that get results naturally generate stronger testimonials and client satisfaction.
- Marketing and Selling with Confidence [25:45 – 27:58]
– Marketing isn’t manipulation; it’s about clearly communicating the value of your program.
– Confident marketing and sales skills are crucial to converting interested clients.
- Conclusion and Upcoming Challenge [27:59 – End]
– Announcing my upcoming three-day “Client's Cash and Confidence Challenge.”
– Listeners are encouraged to sign up for this free event, which will cover niching, content, and sales strategies.
Attend my FREE 3-day Clients Cash & Confidence workshop (September 23rd – September 25th)
Click here for more details: https://go.lynettemariefitness.com/clients-cash-confidence-registration
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